Adsense and Hyper local Blogging

Earlier on my website publishing blog, I mentioned that my hyper local news blog, Menifee 24/7 is doing particular well with Adsense. I wanted to touch on this subject some more.

What’s suprising about it is that it earns quite a bit more money than some of my other blogs, even if with far fewer visitors.

Junk Food Blog, one of my more popular blogs, earns far less than Menifee 24/7 on AdSense. JFB actually gets about 2,000 visitors per day, while Menifee 24/7 gets about 300 visitors per day. Yet, Menifee 24/7 earns about twice as much money from AdSense as JFB. So buy adsense account to make much more profit.

Here’s the reasons why…

Audience Focus – If you buy adsense account, the more an audience is focused down to a specific subject, the more likely they’ll click on AdSense ads. The problem with JFB is that the audience is too broad. JFB is largely an entertainment site; it’s audience comes from all walks of life, from all over the world, and have varied interests. On the other hand, Menifee 24/7 has a highly focused audience. The only people who visit it are people who live in this town, or want to relocate here.

The Real Estate Factor to buy adsense account – Real estate ads on AdSense are very lucrative to publishers like myself. And they tend to appear often on websites that focus themselves on a specific geographic locale. Menifee 24/7 being focused on happenings in my town, gets plenty of them. So, once in awhile I publish articles about property values, selling a home, or relocation, just to maintain a demographic of visitors who want Menifee real estate info.

Ad Recognition – The audience on Menifee 24/7 tend to click on AdSense ads more often than JFB’s audience because they don’t realize its an ad. They’re just not savvy enough to know what AdSense is. To them, the AdSense unit are just links, especially if you blend the AdSense unit into the background colors. On JFB, the audience tends to be more Internet savvy, and younger.

I think the key to making hyperlocal blogging a success is to buy AdSense account is to make sure your audience is primarily people in your city or town, and give some added weight to real estate topics. Remember that there’s also a demographic of people who want to relocate to your town, and therefore are interested in real estate information.

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